Project Description
Dr Jart+ Endcap Displays
About Client
Dating back to its online origin in 2005, Dr.Jart was founded in South Korea under Have & Be USA. The brand is widely known for its unique fusion of dermatological science and art to quality formulas and loud packaging.
Dr. Jart+ continues to create new skin care products for both men and women and is now globally available in over 5,000 doors across 36 countries.
Client Objectives
Have & Be USA INC, approached us to take on the production of display elements for one of their leading brands Dr.Jart+ at Sephora stores across Australia and New Zealand. Their main aim behind this was to create a unique but simple display to showcase their products while also complementing their usual bold packaging.
How were the objectives met?
The Dr. Jart+ endcap elements were placed on permanent displays with a bold use colour and LED lighting to amplify their presence across the store.
Materials, Design & Construction
Fabricated primarily with MDF, the production also involved the use of acrylic product holders, digital printing and LED Lighting specifically through the borders. We used a number of processes including acrylic fabrication, digital printing, electrical, CNC routing and laser cutting.
How many were manufactured and where?
For this campaign, we produced a total of 20 stands nationwide across Australia and New Zealand. These were manufactured in our factory located in Silverwater, NSW.
Life expectancy
The displays were designed to be in store for a period of 2 years.
